Laurent from Vail, CO reviewed Zero Cig model 'starter kit' on June 17 2011:
Overalli just received the kit and am very satisfied .Just i feel like i need to recharge the battery many times but i guess it is the same for other brands depending of the use i guess. It comes in a nice little black box with 4 cartridges .i am also surprised about the amazing vapor amount compare to some other more expensive brands. (I have only tried one other).The cigarette looks like a 100 marlboro light,(probably even longer) with a grey tip which is very realistic.
Value vs. Cost
So i think it is a great deal for the price especially it is now on sale at 30 $ for the starter kit !