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First off, I am totally new to e-cigs, so I'm not talking from much ...

from Aurora, CO reviewed blu cigs model 'Blu Cig Original in White' on January 24 2012:

OverallOverall
Life of BatteryBattery Life
Vapor VolumeVapor Volume
Customer ServiceService
Cost, ValueValue vs. Cost

First off, I am totally new to e-cigs, so I'm not talking from much experience. I've had my Blu cigs for about two weeks and have used it quite a bit. But as a newbie, overall I find Blu cigs to be probably an ok product. I am an occasional smoker (once a week). I smoke for the relaxing feeling I get from the nicotine, but I HATE what I was doing to my lungs with traditional cigs. With E-cigs, I thought you can have your cake and eat it too.

I ordered the orginal Blu cig starter pack along with the menthol and tobacco flavors with the light nicotine (12mg). The standby battery life is about a few days for me.

One thing that I did not like about Blu cigs was that if you take too many puffs consecutively, the cartridge would start to get hot and warm the vapor that was coming out of it. I'm not sure if this is true of ALL e-cigs or just Blu cigs. I thought the menthol flavor was crazy minty. The bad thing about it was when the cartridge would get warm and warm the vapor, it made the mint flavored vapor burn the back of your throat. I thought the original tobacco flavor had a hint of chocolate in it, but I thought it was good. However, I never got the relaxation I normally get from the Marlboro Lights I used to smoke.

After much web browsing, I found out that nicotine from e-cigs is absorbed differently than nicotine from traditional cigs. With traditional ones, the nicotine is absorbs through the lungs so it hits you harder because it circulates in your blood. However, with e-cigs, the nicotine is absorbed through your mouth and nasal membranes so it doesn't hit you as hard. I found this out on WebMD; look up nicotine inhalers and read it yourself. So knowing this NOW, I wish I ordered the full strength cartridges but I'm not even sure if that would do the trick. But other e-cig companies do offer WAY high levels of nicotine than one sold by Blu cigs.

However, I must say that I do like that Blu cigs used smoke juice made in the US. I think that admirable.
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