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I have mixed feelings about this product. They're kind of like your first ...

from Smyrna, GA reviewed blu cigs model 'Basic starter kit' on November 29 2012:

Life of BatteryBattery Life
Vapor VolumeVapor Volume
Customer ServiceService
Cost, ValueValue vs. Cost
I have mixed feelings about this product. They're kind of like your first love, in the sense that as you get older you realize it wasn't REALLY love, just a crush, foolish youth mixed with raging hormones, and...well, you get the idea. I smoked for 31 years, and this product helped me quit, cold-turkey, and for that I will always be grateful, and think of them fondly. However, that's not to say that they don't have problems, because they most certainly do.

If you google e-cig reviews extensively and read up on them, you will see a pattern when it comes to this brand. Almost universally, people who have used it for any length of time all seem to agree that the battery life on the things are GOD-AWFUL. I know now why they included a portable charging case (called a PCC, for short), when you buy their starter kit, because if you didn't have that, and was going to be away from a source of charging your batteries (like a wall outlet, or USB port on a computer), you would have to carry, like, 5-10 batteries to get you through one day. And I'm not even close to kidding. (If you were a pack a day smoker, like me)

The second issue I have with them is, while they do have some fairly pleasing flavors besides tobacco, most of the carts 'burn(?) out' rather quickly. And by that I mean, while you'll still be getting decent vapor, the vanilla (or cherry, or whatever other flavor) will start tasting like burned plastic. Oh, and even if you're just a moderate user, you'll be lucky if a cart lasts a full day. The 'one cartridge=one full pack of traditional cigarettes' is 100% dead wrong.

All in all, blu is ... adequate. It's OK I guess. If you just need a 'quick fix' (they're the only e-cig ***KIT*** that you can walk into a store and buy), to help you quit, but there are much better brands out there.
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Jonathan commented on March 13 2016:
Which brand would you recommend the most Steven?
juana brown commented on May 05 2013:
The cherry or vanilla flavor burns out very quickly, you still have the vapor but taste like tar after awhile your throat starts to burn and it won't go away .I think these things are very bad for you and my throat is damaged for good now.

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